MERCADEO Versión en español
Studies show the importance and influence of brands advertised on social media
Patricia Molina| 8 de agosto de 2013
Infograma de Performics Mena
Digital platforms have become the indispensable media for allowing companies to interact directly with clients. According to a study taken recently by the Performics MENA (Middle East North Africa) digital media agency, social media have become the standbys of consumers who wish to research their favorite brands.The report was prepared with consumer samples from three countries Egypt, Saudi Arabia and the United Arab Emirates which revealed that 51 percent of those polled prefer to communicate with marketing companies over social networks, even more than by telephone, while 52 percent prefer to use any connection on the Internet rather than talk face to face.At the same time, 70 percent of those interviewed said they only click a link if the site has a picture reference, while 58 percent would visit the website if it has videos or memes.Out of the survey sample, 85 percent have at lease one account on social media, 61 percent have two or more, and the majority over 60 percent use their account every day. At the same time, the computer graphic shows that Twitter is the biggest, fastest growing social medium in the Middle East, where 30 percent of users follow at least five brands.Experts recommend taking into account the trends of the most popular digital media before working up a marketing strategy that will be present on social media.
