MERCADEO Versión en español
Procter & Gamble, Goya Foods top the list of advertisers on Hispanic websites
10 de julio de 2013
According to figures published recently by the Economics Group, Procter & Gamble represents 4.48 percent of all ads posted on the close to 200 Hispanic websites tracked in the research.Goya Foods took second place with 3.4 percent among the 611 brands that advertised during the week on those Hispanic websites, while Allstate came in third with a 2.99 percent share.In all, the 10 main advertisers were responsible for 24.25 percent of all advertisements published by the 611 companies that were active advertisers on Hispanic websites during that period.As for those advertising in Spanish, Procter & Gamble and Goya Foods again nabbed the first two places. Comcast, Wells Fargo and Nestle were also among the 10 leaders.Among the best online campaigns targeting the Hispanic market, Honda came out on top among all brands with a 2.75 percent preference, followed by Allstate with 2.37 percent and Goya with 2.32 percent.Maximum online activity was also taken by P&G with Gillette and its Fusion ProGlide Styler campaign. Other standouts for their multicultural campaigns were State Farm, Tecate, Mountain Dew, CenturyLink, Hornitos Tequila and ScholarShare.com.
