Covergirl kicks off summer campaign with Easy Breezy Block Party Bus Tour

Covergirl announced the start of its summer campaign, the Easy Breezy Block Party Bus Tour, with which the brand will visit key cities across the United States.Guests invited to take part at each stop will enjoy free makeup and manicure applications perfect for summer, along with beauty tutorials and product giveaways. Every moment is designed to be shared with friends on social media, from the Cover Moment Photobomb Booth to the Manicam Red Carpet, where instant six-second videos can be posted on social media of attendees’ experiences with Covergirl products.Participants’ friends can be kept up to date with their Covergirl experiences via @covergirl on Twitter or Instagram. The tour left New York in early July headed for Miami, where participants will take part in Univision’s Premios Juventud awards gala. It subsequently sets out for Chicago, Santa Monica, Los Angeles, Brooklyn, Baltimore and back to New York, where it will wind up its beautiful summer on Sept. 10.