Rudy Arda of Televisa Publishing: Our apps offer solid content in an interactive, interesting, fun way

For several years, Televisa Publishing + Digital has been innovating applications in the marketplace, launching approximately one or two theme apps a year as part of an effort to reach an ever greater number of readers.When the company debuted its latest iPad application of Vive Vanidades, produced jointly with Zubi Advertising and Ford, PRODU spoke with Rudy Arda, director of digital marketing for Televisa Publishing + Digital.“Our female audience is up to date with the latest in the world of fashion, beauty, technology and decoration, the reason we created our apps and why they’re now so popular – they cover those topics with all kinds of novelties that attract our female target” Arda said.The executive revealed the next app being prepared together with L’Oreal, scheduled to launch in May of this year. “Every six months we launch apps of Vanidades magazine – it’s a way to convey solid content in an interactive, interesting and fun way. In May we’re coming out with a Vive Vanidades Belleza (Beauty) app that will be sponsored by L’Oreal and will share beauty tips and a striking display of L’Oreal products”.“We’re also working on Vive Vanidades Viaje (Travel), an app containing all anyone needs to know when going on a trip. We want it to be informative and very useful for the traveler,” Arda said.