Axis takes PRWeek prize for Gracias Mama campaign Axis takes PRWeek prize for Gracias Mamá campaign

Axis, self-described as “a culture movement marketing agency” won the 2012 PRWeek Multicultural Marketing Campaign of the Year for its work on the integrated Hispanic campaign for The Clorox Company entitled Gracias Mamá.The honor came as part of last month’s PRWeek Awards Gala in New York, and was yet another indication of how The Axis Agency’s original creative work appeals to Hispanic audiences by particularly relating to their needs and their dreams.”We are passionate about delivering compelling and innovative client programs that connect with our multicultural consumers. We share this honor with The Clorox Company and genuinely value their continued partnership” said Armando Azarloza, president of The Axis Agency.The Axis Agency, founded in 2005, is a full-service marketing and communications agency with its main office in Los Angeles and with branches in a number of the country’s other leading multicultural markets – Miami, New York, Chicago and Dallas. Axis specializes in developing campaigns that play on cultural trends to boost sales for leading brands.