MERCADEO Versión en español
Axis takes PRWeek prize for Gracias Mama campaign Axis takes PRWeek prize for Gracias Mamá campaign
14 de marzo de 2013
El reconocimiento fue anunciado como parte de la Gala de Premios PRWeek que tuvo lugar en la ciudad de Nueva York
Axis, self-described as “a culture movement marketing agency” won the 2012 PRWeek Multicultural Marketing Campaign of the Year for its work on the integrated Hispanic campaign for The Clorox Company entitled Gracias Mamá.The honor came as part of last months PRWeek Awards Gala in New York, and was yet another indication of how The Axis Agencys original creative work appeals to Hispanic audiences by particularly relating to their needs and their dreams.”We are passionate about delivering compelling and innovative client programs that connect with our multicultural consumers. We share this honor with The Clorox Company and genuinely value their continued partnership” said Armando Azarloza, president of The Axis Agency.The Axis Agency, founded in 2005, is a full-service marketing and communications agency with its main office in Los Angeles and with branches in a number of the countrys other leading multicultural markets Miami, New York, Chicago and Dallas. Axis specializes in developing campaigns that play on cultural trends to boost sales for leading brands.
