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PRODU reviews Miller Lite spot Nothing Else Matters by Lopez Negrete
24 de enero de 2013
El spot muestra como un grupo de amigos disfrutan un partido de fútbol
The Houston-based Hispanic agency Lopez Negrete Communications recently produced the Miller Lite beer commercial dubbed Nothing Else Matters for its client MillerCoors.The spot shows how a group of pals enjoy a soccer match as a Miller Time experience, their four loud voices making the opposing team and the whole stadium shake. Four guys enjoying the best game in the world, raising their voices and their beer cans – in triumph when a goal is scored. The basic message is that a good time shared is Miller Time, and when its Miller Time, nothing else matters.The Lopez Negrete team in charge of creating the commercial included Fernando Osuna as CCO, Miguel Moreno and Federico Traeger as creative directors, with Christian Hoyle, Walter Barraza and Lalo Duran as associate creative directors. Broadcast production was handled by Claudio Milczewski, with Rodrigo Fernandez as copywriter and Nicholas Marshall as art director.The spot was produced by Oriental Films and directed by Charly Gutierrez. ZapBoomBang Studios handled postproduction and sound design, while Alex Dondero was offline editor.
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