MERCADEO Versión en español
M&M announces launch of campaign in Spanish and English Mejor con M/Better with M
14 de enero de 2013
Mejor con M mostrará cómo el chocolate irresistible M&M hace momentos más divertidos y deliciosos
The well-known brand of chocolates M&MS announced the launch of an integrated-market campaign entitled Mejor con M/Better with M, which includes a 30-second spot to be aired during the first quarter of the 47th Super Bowl.Better with M will show how those irresistible M&M chocolates make moments more fun and delicious. Mejor con M will feature stories told by our talking colored candies, whose irresistible chocolate always makes good times even better, said Roy Benin, chief consumer officer of Mars Chocolate North America.The commercial to be broadcast during the Super Bowl was created by BBDO in New York. The Better with M campaign includes TV commercials in Spanish and English, print ads and online advertising, as well as point of sale, consumer promotions and a host of social projects on {Facebook;www.facebook.com/mms}.Mejor con M represents one of the biggest marketing pushes in the history of M&M. We have no doubt that our whole range of communications activities will delight our consumers from the Super Bowl to the end of the next winter holidays, Benin said.
