MERCADEO Versión en español
Best of 2012: Hispanic content featured in Cannes Lions Daily News for 3rd straight year
12 de diciembre de 2012
La tercera entrega en el Cannes Lions Daily News se basó en el crecimiento del mercado hispano
Heres another landmark reported in Special Coverage: The Best of 2012 by PRODU Hispanic Publicidad: for the third straight year the top trends of the U.S. Hispanic market have been reported in the Cannes Lions Daily News.Each of these editions has highlighted to the world how important the Hispanic market is to the United States and what that means internationally.The third edition of the Cannes Lions Daily News, presented during the 2012 Cannes Lions International Festival of Creativity, shows how the constant growth of the Hispanic market and its surging purchasing power have made it a prime target for advertisers who want to grow their brands in America.Advertising and media industry leaders discuss in the Cannes Lions Daily News the growth of the Hispanic market and how it is influencing advertisers decisions and agencies creativity.For his part, Alain Groenendaal, president/CEO of Grey Latin America and president/CEO of the Hispanic agency Wing in New York, said for this for the article: I think its super-interesting whats going on with creativity in the United States with all these different trends, ideas and experiences blending together. Its interesting to show this fusion of cultures and different lifestyles. Our industry is pushing us to create better ideas, thats right, ideas that cross cultural borders and are really powerful, whether rooted in Hispanic, African-American, Asian or whatever other traditions.
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